Marketing has always been a concern for senior living facilities. In the past, when there was limited competition in any area, advertising, branding, and positioning a senior living community was not as critical as people in a geographic location had limited choices.
Today, the cost of advertising has become a factor in marketing for senior living communities. Finding ways to overcome three common issues helps to position your facility in the minds of the right consumers.
Providing Relevant Content
Bringing the target audience to your website starts with providing quality, relevant content. This is not aimed at the sale of services and residential facilities. Rather, it is information that helps senior living communities become the go-to authorities for those considering placing a parent or loved one or thinking of moving into senior living on their own.
Advertising at the Right Point in Time
Traditional options in marketing for senior living communities include spending money in bulk mailers to all addresses in specific zip codes. Not only is this costly but also ineffective in targeting the desired audience. Using a service that generates qualified leads is a more effective option.
Targeting the Decision Maker
Understanding how to get to the decision maker, who is often not the senior, is a critical part of successful marketing for senior living communities. Using algorithms that identify key online patterns of the target audience, it is possible to use data to pinpoint those decision makers in your area.